Austin Bourbon Lovers, This One’s for You: Ian Somerhalder and Paul Wesley Drop a Whiskey With Purpose
From The Vampire Diaries to vintage whiskey barrels, actors Ian Somerhalder and Paul Wesley are rewriting their legacy—this time, with a bottle of Brother’s Bond Regenerative Grain Straight Bourbon in hand.
Just launched in a limited micro-batch, this eco-conscious, single-barrel whiskey is as meaningful as it is smooth—and it’s setting a new standard for sustainable spirits across Texas, from Austin rooftops to Georgetown speakeasies.
Available exclusively at 1 Hotels locations starting this summer, this first-of-its-kind bourbon is made with 100% regenerative grain—meaning every sip supports soil health, biodiversity, and sustainable farming practices. With only a limited release in curated settings, this is the bottle for those who want their whiskey to do more than taste good—it has to do good, too.
Regenerative Grain, Real Impact
Unlike many celebrity-founded brands that lean on name recognition, Brother’s Bond is grounded in authenticity. Its Regenerative Grain Straight Bourbon is aged for 7 years, distilled in partnership with master distiller Pete Barger, and crafted with the planet in mind.
“AT BROTHER’S BOND, SUSTAINABILITY ISN’T JUST A BUZZWORD—IT’S AT THE HEART OF HOW WE CRAFT, CONNECT, AND GIVE BACK,”
SAID IAN SOMERHALDER.
“WE’RE RAISING A GLASS TO THE PLANET WITH THIS 1 HOTELS INITIATIVE THAT GIVES BACK TO THE EARTH AND THE COMMUNITIES THAT CARE FOR IT.”
So what is regenerative grain? It’s a farming approach that improves soil health, draws down carbon, and supports ecosystems—making your bourbon habit just a little more heroic.
What’s in the Bottle?
Yes, it’s sustainable—but this 95-proof bottle still brings the flavor heat. The Brothers Bond Regenerative Grain Bourbon is built for sipping, savoring, and (let’s be honest) showing off to your friends who think they know craft spirits.
Tasting Notes:
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Color: Deep amber with copper undertones
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Aroma: Toasted oak, dark cherry, and honeyed grain
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Palate: Stone fruits, baking spice, charred oak
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Finish: Long, warm, and elegantly spiced with a touch of leather
It’s equally at home in a vintage cut-crystal glass at a Cedar Park cigar lounge or at an upscale dinner party in Round Rock. And if you’re into pairing? Try it with smoked brisket, caramel pecan pie, or just a quiet night and a good record.
“THIS INITIATIVE REFLECTS OUR DEDICATION TO SUSTAINABILITY—BECAUSE GREAT SPIRITS DESERVE TO COME FROM GREAT SOIL,”
SAID STEVEN MINOR, CORPORATE DIRECTOR OF BEVERAGE AT 1 HOTELS.
Where and How to Sip
The launch is intentionally exclusive. You’ll find this bourbon at 1 Hotel properties in major cities like New York, Miami, L.A.—and yes, Austin. Two formats are available:
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750ml bottles: For signature cocktails at the hotel bars
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375ml minis: For private minibar moments in-room
Whether you’re booking a weekend staycation or just swinging by for a rooftop nightcap at 1 Hotel Austin (opening soon), this bottle will be waiting—alongside curated cocktails that highlight its bold, sustainable character.
Brothers Bond: More Than a Pretty Label
Launched in 2021, Brother’s Bond Bourbon has quickly grown into one of the most respected celebrity spirits brands. And it’s not just the famous faces—this is whiskey made by and for enthusiasts. Previous releases like their Original Cask Strength and Bottled-in-Bond Bourbon have been lauded by critics, with the latter ranked among the Top 5 bourbons in the world.
With each bottle, a portion of proceeds supports Kiss the Ground, a nonprofit that advances regenerative agriculture—bringing even more purpose to your pour.
Why Austin Is Ready for a Purpose-Driven Bourbon
Austin has always led with conscious culture and craft taste—so it’s no surprise this bourbon is resonating here. Local whiskey fans are already prioritizing ethically sourced, small-batch, and innovative spirits, and Brother’s Bond delivers on all fronts.
Whether you’re adding a bottle to your Georgetown home bar, gifting it for Father’s Day, or ordering a pour at a Downtown Austin cocktail bar, this isn’t just another label—it’s a conversation.
Final Sip: Raise a Glass to the Future
Brother’s Bond Regenerative Grain Straight Bourbon is more than a trend—it’s a vision for how premium whiskey can evolve. Thoughtfully made, beautifully aged, and purposefully crafted, this bottle belongs in the collection of every Central Texas bourbon lover who values flavor with a mission.
From Hollywood stars to soil restoration, from your glass to the ground—it all comes full circle.
So go ahead, Austin—pour one for the planet.
