Snoop Dogg’s Iconic Tonics Brings Zero-Proof Functional Cocktails to Austin with The Butcher’s Daughter
Snoop Dogg’s Iconic Tonics is bringing its bold, plant-powered beverage revolution to Austin, Texas, with a fresh lineup of zero-proof functional cocktails. In partnership with the celebrated plant-forward restaurant group The Butcher’s Daughter and their natural wine and listening bar, Only The Wild Ones, this launch is set to shake up Austin’s dining and nightlife scene.
Opening later this year, Austinites can enjoy vibrant, non-alcoholic cocktails crafted to boost mood, reduce stress, and support well-being — perfect for the city’s laid-back yet dynamic lifestyle. Whether it’s sipping a botanical spritz before exploring the live music scene in downtown Austin, meeting friends in Round Rock, catching up over brunch in Cedar Park, or winding down after a day outdoors in Georgetown or Pflugerville, these beverages are designed for connection, flavor, and intentional living.
The debut drink, the Grilled Lemon Spritz, highlights seasonal, Texas-inspired ingredients while offering an elevated, mindful alternative to traditional cocktails.
Functional Twist on Austin’s Beverage Culture
Known for its legendary music venues, world-class food scene, and outdoor lifestyle, Austin has become a hub for innovation and wellness trends. With more people seeking non-alcoholic and functional beverages, Snoop Dogg’s Iconic Tonics arrives at just the right time.
“This is about sipping something that fits the moment, whether that’s unwinding with friends, catching a live set, or finding your own rhythm,”
Evan Eneman
Co-Founder and CEO
Iconic Tonics
“We’re blending flavor, vibe, and plant power in spaces that already know how to set the tone.”
From lively weekend markets in Georgetown to sunset gatherings in Pflugerville, these zero-proof cocktails are designed to complement Austin’s diverse social scene. With their blend of plant-based ingredients and functional benefits, they offer a unique way to drink with purpose while staying rooted in community and culture.
Music, Plants, and Community
At its core, this collaboration represents a shared love of creativity and connection. The Butcher’s Daughter and Iconic Tonics both focus on doing things differently — bringing people together around mindful experiences and innovative flavors.
Heather Tierney, Founder & Creative Director of The Butcher’s Daughter, explained:
“The Butcher’s Daughter has always been about creating new rituals and experiences that bring people together.
Iconic Tonics shares that ethos and spirit…”
“…This new partnership also aligns with the origin story of our brand — the daughter is rebelling against the father. Snoop and his Iconic Tonics definitely feed into that rebellious spirit. We both believe in doing things differently with intention.”
This philosophy comes to life at Only The Wild Ones, The Butcher’s Daughter’s natural wine and listening bar concept. Known for its curated vinyl collection, high-fidelity sound system, and surprise DJ sets, the venue creates an atmosphere perfect for unwinding, connecting, and experiencing cocktails designed to elevate both mood and moment.
Spotlight on the Grilled Lemon Spritz
The first featured drink of this Austin launch is the Grilled Lemon Spritz, a vibrant, citrus-forward cocktail made with:
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Grilled and pressed lemons
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Freshly pressed ginger
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Amaro falso
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Soda water
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Muddled fresh mint
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Kanna flower extract, a botanical known for its mood-enhancing properties
This refreshing beverage is ideal for any Austin occasion — from relaxing in a backyard in Cedar Park, to grabbing drinks before a live music set downtown, to celebrating the weekend at a food truck park in Round Rock.
In addition to the Grilled Lemon Spritz, The Butcher’s Daughter will feature rotating selections of Iconic Tonics’ signature products for sale in their Austin marketplace, including:
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Death Row Records Do It Fluid
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Klaus
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Love Yer Brain
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And other functional drink innovations
Austin Expansion and Future Plans
The Austin opening marks the next step in a growing partnership that combines food, music, and mindful drinking. The Butcher’s Daughter and Iconic Tonics plan to bring their unique beverage program to neighborhoods across Round Rock, Georgetown, and Pflugerville, creating gathering spaces that reflect each community’s character.
Planned initiatives include:
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Seasonal zero-proof cocktail menus using locally sourced ingredients
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Music-centered events featuring Austin’s renowned live performers
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Collaborations with local artists, chefs, and wellness leaders
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Interactive experiences designed to celebrate mindful consumption and Austin’s vibrant culture
This launch positions both brands as leaders in the growing national movement toward wellness-driven hospitality.
Raising a Glass to Mindful Drinking in Austin
Snoop Dogg’s Iconic Tonics and The Butcher’s Daughter are redefining what drinking in Austin can look like — flavorful, functional, and rooted in community. With Austin’s live music and culinary scenes as the backdrop, this collaboration offers a fresh alternative for locals and visitors seeking intentional nightlife experiences.
Whether you’re catching a sunset in Round Rock, enjoying a weekend festival in Georgetown, or simply spending a relaxed evening in Pflugerville, these zero-proof cocktails are designed to fit seamlessly into Austin’s vibrant way of life.
Stay tuned for launch updates and event announcements by visiting The Butcher’s Daughter, Only The Wild Ones, or Iconic Tonics.
