Austin, Meet Your Summer Fling: The ST-GERMAIN Hugo Spritz
If you’re brunching in Georgetown, sunbathing in Round Rock, or prepping your backyard for a Pflugerville garden party, clear some space in your cooler and your camera roll. The Hugo Spritz, made with ST-GERMAIN® Elderflower Liqueur, is about to be the drink of summer 2024 in Central Texas. And it’s not just the taste turning heads—Sophie Turner herself has declared it her signature cocktail, starring in a cheeky, effervescent new campaign that’s redefining chic summer sipping with a French twist.
Light, floral, and effortlessly Instagrammable, this fizzy cocktail is making a splash from Lake Travis to downtown patios—and it’s tailor-made for Austin’s vibrant, stylish, and sun-drenched social scene.
What Makes the Hugo Spritz So Irresistible?
The ST-GERMAIN Hugo Spritz isn’t just pretty—it’s perfection in a glass. With its balance of floral sweetness and crisp bubbles, it’s refreshing enough for 100-degree Austin heat, yet refined enough for your next rooftop soirée.
Here’s the easy, elevated recipe:
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1.5 oz ST-GERMAIN Elderflower Liqueur
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2 oz Prosecco
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2 oz sparkling water
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Garnish with fresh mint and a lime wedge
Just a few ingredients, a big wine glass, and you’ve got the drink of the moment—no bartender required.
“I’M THRILLED TO CONTINUE MY PARTNERSHIP WITH ST-GERMAIN,
A BRAND THAT NOT ONLY EMBODIES MY PHILOSOPHY OF EMBRACING THE LIGHTER SIDE OF LIFE,
BUT ALSO MAKES ME LOOK PRETTY GOOD BEHIND A BAR,”
SOPHIE TURNER.
A Campaign That’s Serving Looks—and Laughs
In the 2024 sequel to her viral campaign with ST-GERMAIN, Sophie Turner brings her signature humor and laid-back glam to the role of “bartender.” The short film is less “cocktail masterclass” and more “rom-com kitchen chaos”—and that’s exactly why we love it. It’s a joyful reminder that drinks can be elegant and fun, especially when shared with friends under the Austin sun.
“I’M EXCITED TO FINALLY SHOW OFF MY BARTENDING SKILLS IN THIS SUMMER’S SEQUEL AND,
WHILST I MIGHT NOT BE A CHEF,
WHEN IT COMES TO MAKING THE PERFECT DRINK, I’VE DEFINITELY FOUND MY SIGNATURE –
THE ST-GERMAIN HUGO SPRITZ,”
Sophie TURNER
Why Austin Is Primed for a Spritz Takeover
Austin’s cocktail culture thrives on creativity, seasonality, and shareability—which is why the Hugo Spritz is perfectly poised to dominate local menus. Its French Riviera vibes meet Hill Country charm in a way that just works. And with the Hugo now ranked as the #3 most popular cocktail in the U.S., it’s already trickling into upscale brunch spots, wine bars, and backyard bar carts across the region.
Whether you’re sipping on a porch in Cedar Park or lounging poolside near Lake Austin, the Hugo Spritz is equally suited for relaxing or romancing.
“SOPHIE TURNER HAS PLAYED A KEY ROLE IN INTRODUCING SPRITZ LOVERS TO THE ST-GERMAIN HUGO SPRITZ’S LIGHTER, FRESHER, AND SUBTLY SWEET TASTE PROFILE,”
EMMA FOX
GLOBAL VP OF ST-GERMAIN.
“HER EFFORTLESS CHARM AND JOYFUL SPIRIT CONTINUE TO MAKE HER AN IDEAL PARTNER FOR THE BRAND.”
Where to Find (and Sip) the Hugo Spritz in Austin
Already, restaurants and bars from South Congress to The Domain are adding the Hugo Spritz to summer drink menus. Don’t be surprised if it becomes the go-to order at Saturday brunch or your next book club happy hour.
Want to DIY it? ST-GERMAIN Elderflower Liqueur is available at local liquor retailers like Twin Liquors, Total Wine & More, and boutique wine shops throughout Austin, Round Rock, and Georgetown. Pair it with your favorite Prosecco and some fizzy water, and you’re in business.
Serve it alongside a charcuterie board, lemony pasta, or just a bowl of ripe Hill Country peaches. It’s effortless elegance in every sip.
Spritz Culture, Texas Edition
There’s something magical about the ST-GERMAIN Hugo Spritz—it turns ordinary afternoons into Euro-chic moments. And while it may be inspired by Alpine summers and Riviera escapes, it feels right at home in Austin’s patios, porches, and pop-up soirées.
From stylish house parties in Pflugerville to lakeside lounging in West Austin, the Hugo Spritz fits the city’s vibe: breezy, bold, and a little unconventional.
Final Sip: Raise Your Glass, Austin
Forget overly sweet mixers and high-octane cocktails. This summer, Sophie Turner and ST-GERMAIN are bringing Austin a lighter, brighter way to drink—and it’s called the Hugo Spritz. Perfectly floral, subtly sparkling, and incredibly stylish, it’s more than just a trend. It’s a toast to good company, warm nights, and not taking yourself too seriously.
Stock your bar, cue your playlist, and sip your way into summer—one Hugo Spritz at a time.
