A Taste of the Amalfi Coast Lands in Austin: What Does a Kiss Taste Like?
If you’re sipping cocktails under the blazing Austin sun this summer, there’s a citrusy kiss waiting to sweep you off your feet
Pallini Limoncello
The world’s #1 limoncello just turned 150, and it’s marking this milestone with a romantic global campaign: Taste of a Kiss. This isn’t just a celebration of Italian heritage—it’s an invitation to Austin’s tastemakers, rooftop barflies, and home entertainers to indulge in a refreshing tradition that dates back to 1875.
With its signature Pallini Spritz making waves from Round Rock to Cedar Park, this summer’s hottest drink trend is tangy, timeless, and a toast to love itself.
Whether you’re planning a Pflugerville patio party or a Georgetown girls’ night in, discover why Pallini Limoncello is the sweet, sun-kissed flavor that’s redefining what a kiss tastes like.
A Legacy of Lemon, Now in Austin
For over 150 years, Pallini Limoncello has been handcrafting Italy’s most beloved liqueur using prized Amalfi Coast lemons. Family-owned since 1875, the brand is now led by fifth-generation CEO and chemist Micaela Pallini, who brings both science and soul to the bottle.
“THIS CAMPAIGN IS A LOVE LETTER TO OUR ITALIAN ROOTS. IT REFLECTS EVERYTHING PALLINI STANDS FOR—JOY, BEAUTY, TOGETHERNESS, AND TIMELESS TASTE,”
SAYS MICAELA PALLINI, CEO OF PALLINI LIMONCELLO.
“SHARING OUR 150TH ANNIVERSARY AS THE WORLD’S LEADING LIMONCELLO IS BOTH HUMBLING AND EXHILARATING.”
Her words resonate deeply in Austin, where food, drink, and heritage collide with creativity and celebration. With its new Taste of a Kiss campaign, Pallini is bringing Italian romance to local bars, wine shops, and event spaces throughout Travis and Williamson counties.
Introducing the Pallini Spritz: Austin’s Summer Fling
Move over, Aperol—there’s a new spritz in town. The Pallini Spritz has quickly climbed into the top three most popular spritz cocktails in the U.S., and Austin’s mixologists are taking notice.
Here’s how to make one yourself:
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3 parts Prosecco
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2 parts Pallini Limoncello
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1 part sparkling water
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Serve over ice in a large wine glass with a lemon slice
The result? A citrus-forward, delicately sweet, and blissfully bubbly drink that captures the carefree essence of the Amalfi Coast—right from your back porch in Georgetown or your favorite East Austin speakeasy.
Expect to see the Pallini Spritz at local events, rooftop brunches, and even farmer’s market pop-ups, as Austinites embrace this easy-drinking classic with a European twist.
From Rome to Round Rock: A Campaign That Connects Generations
More than a drink, Pallini Limoncello is storytelling in a glass. Its Taste of a Kiss campaign, developed by creative studio Luther DSGN in Rome, blends nostalgia with modernity. The campaign emphasizes not just flavor but emotion, family tradition, and the universal language of celebration.
Through influencer partnerships and digital storytelling, the campaign aims to resonate with Gen Z cocktail curators and Gen X wine lovers alike. With a timeless bottle design and authentic Amalfi sourcing, Pallini is the rare brand that unites tradition and trend.
“PALLINI IS A RARE BRAND THAT BLENDS CRAFTSMANSHIP, LEGACY, AND MODERN APPEAL,”
SAYS BRETT DUNNE, MANAGING DIRECTOR, USA AND CANADA, AT LUCAS BOLS.
“WE’RE EXCITED TO HELP EXPAND ITS REACH ACROSS THE U.S., BRINGING THE SPIRIT OF THE AMALFI COAST TO AMERICAN CONSUMERS AND BARTENDERS.”
Where to Find Pallini Limoncello in Austin
Distributed nationwide by Lucas Bols, Pallini is available in upscale wine and spirits retailers across Central Texas. From the sleek shelves of Total Wine in Cedar Park to boutique liquor stores in downtown Austin, it’s never been easier to stock your bar with this Mediterranean essential.
Pair it with oysters at a lakeside dinner, bring it to your next Hill Country wedding, or craft your own signature cocktail for Sunday brunch. However you sip it, Pallini adds an unmistakable glow to any moment worth savoring.
One Liqueur, Countless Memories
In a city that thrives on craft, culture, and community, Pallini Limoncello offers more than a beverage—it’s a moment, a memory, and yes, a kiss. Whether you’re toasting a milestone, dancing under fairy lights, or clinking glasses by the pool, let this 150-year-old Italian classic make your summer unforgettable.
So, what does a kiss taste like?
If you’re in Austin this season, the answer is bright, lemony, and elegantly effervescent.
Cheers to 150 years of flavor—now pouring in Austin.
