From the Ring to Your Cooler: WWE and Seagram Spiked Bring the Heat to Texas Tailgates and Watch PartiesAustin, are you ready to rumble—with a can in hand? In a flavor-packed tag-team move that’s already shaking up coolers from Round Rock to South Congress, WWE has officially entered the ready-to-drink (RTD) arena with a new heavyweight contender: the Seagram’s Escapes Spiked WWE Series.
This is more than just another brand crossover—it’s a full-throttle, fan-first experience designed to electrify everything from backyard barbecues to Premium Live Event watch parties. With three 8% ABV flavors, bold branding, and potential WWE Superstar appearances rolling out at major Texas retailers, this is what happens when wrestling and refreshment meet in the middle of the ring.
“SEAGRAM’S HAS A RICH HISTORY OF INNOVATION AND A DEEP COMMITMENT TO AUTHENTICITY, MAKING IT THE IDEAL PARTNER TO GO TO MARKET WITH OUR FIRST-EVER LICENSED READY-TO-DRINK PRODUCT,”
SAID GRANT NORRIS-JONES, EVP, GLOBAL PARTNERSHIPS, TKO GROUP HOLDINGS (WWE’S PARENT COMPANY).
These Flavors Don’t Tap Out
Each can in the WWE x Seagram’s Spiked lineup is inspired by the energy of wrestling’s biggest match moments. Think of them as signature finishers—but for your taste buds:
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Rumble Punch™: A tropical knockout featuring strawberry, guava, lemon, and watermelon—a wild remix of “Jamaican Me Happy” with more edge.
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Pineapple Powerhouse™: Pineapple, cherry, and lime combine for a sweet-meets-tart flavor bomb that finishes strong.
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Slammin’ Blueberry™: Blueberry and lemon join forces in a combo that’s refreshing, zesty, and sneakily powerful.
Whether you’re watching SummerSlam® in a Georgetown garage or tailgating before a local wrestling event in Pflugerville, these 8% ABV drinks are built to hype the crowd—and your cooler.
WWE’s Refreshing New Era (and Austin Is All In)
For fans from Cedar Park to Zilker Park, this collaboration taps into two major Austin loves: bold flavor and bigger-than-life entertainment. The branding is loud, the cans are sleek, and the drinks don’t shy away from their identity—just like WWE itself.
“OUR COLLABORATION WITH WWE MARKS AN EXCITING MOMENT FOR SEAGRAM’S SPIKED AS WE CONNECT WITH WWE’S GLOBAL AUDIENCE,”
SAYS JAIME POLISOTO, BRAND DIRECTOR FOR SEAGRAM’S ESCAPES.
In-store activations and Superstar appearances are expected to hit select cities nationwide, with potential pop-up events coming to Austin-area liquor stores. That means you could be grabbing your weekend sips and snapping a selfie with your favorite wrestler—talk about a shopping win.
On-Screen and On the Shelf
Expect to see Seagram’s Spiked WWE branding not just on shelves—but on-screen. These cans will get serious play during WWE’s Premium Live Events, including:
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Money in the Bank® (June 7)
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SummerSlam®
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Survivor Series®
From digital activations and sponsorships to themed content, the RTD collab is set to dominate screens and social feeds all summer. With WWE fans spanning generations and demographics, Seagram’s is betting big—and Austin’s highly engaged, highly social crowd is a perfect match.
Why It Hits Hard in Central Texas
Austin has long been a wrestling hotspot. From hosting NXT events to indie wrestling nights at local venues like Moontower Wrestling Club, the fandom here is loyal, loud, and growing. Add in the city’s love of bold flavors and outdoor entertaining, and you’ve got a natural launchpad for a collab like this.
Expect to see themed drinks popping up at:
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Watch parties in downtown bars
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Wrestling trivia nights in Round Rock
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Backyard bashes in Cedar Park
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Floating the river in San Marcos—yes, these cans are perfect for coolers
With summer heating up, the WWE x Seagram’s series is set to become Austin’s favorite ringside beverage.
Final Bell: This Tag Team Is Ready to Take Over
Forget everything you thought you knew about canned cocktails—the WWE x Seagram’s Spiked collection is here to shake the ropes and rewrite the RTD rulebook. It’s bold, unapologetic, and wildly fun. And for wrestling fans across Austin and beyond, it’s the ultimate summer pairing.
So, whether you’re throwing a bash, heading to a Premium Live Event, or just watching with friends, this is your moment to crack open a can and toast to the thrill of the ring.
This summer, victory tastes like 8% ABV and ends with a mic drop.
